📚 Business Owner's Reading Database
Please welcome Kirby to The Creative's Journal Podcast!
Kirby is an author, speaker, and owner of Hasseman Marketing in Coshocton, OH.
All Things Kirby:
August 27, 2024
What 'Doing The Hard Thing' in Business Actually Means
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179
Why Every Healthcare Brand Looks the Same (And How to Stand Out)
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174
Hans Skillrud on Agency Acquisition & Website Compliance
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167
Why Most B2B Companies Waste Money on LinkedIn Ads (And How to Fix It)
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166
B2B vs. Retail, Columbus Marketing, and Extreme Ownership | Andy on the Brands & Banter Podcast
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165
“I’ve Signed 7-FIGURE Marketing Contracts Wearing This!” Matt Vojacek
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164
Building a Personal Brand While Working In-House (And Actually Standing Out)
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163
I Interviewed 700 World-Class Leaders (This is What They Taught Me)
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162
How to Actually Build a Sellable Marketing Business | Danielle Walton
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159
The Secret to LinkedIn Growth Nobody Talks About (And Why Consistency Beats the Algorithm)
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158
AI “Commandments” For Marketing Leaders (From a 20+ Year CMO)
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157
How To Build World-Class Partnerships (and Grow Your Business) | Bridget Murphy, Envision Promotions
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156
2026 Customer Research Masterclass for Marketers | Clay Ostrom
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155
Marketers: Know Your Worth and Stop Leaving Money on the Table | Casey Brown, Boost Pricing
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154
From ‘Farmboy in the Midwest’ to Inc. 5000: Building in Columbus | Bill Balderaz, Futurety
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153
I Analyzed 10,242 Website A/B Tests (Here’s What The Data Says) | Casey Hill, CMO, DoWhatWorks
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152
Your Business Won't Grow Until You Do: Hiring, Delegation, and Culture with Eric Dingler
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151
Tool-centric SEO, posting 16x daily threads, and founder talk with Steven Schneider of TrioSE
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150
What will ‘Marketing Websites’ Look Like With AI? | Julian Galluzzo, Memberstack
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149
Financial Masterclass for Solo Marketers: Money Mindset, Taxes, Hiring, & More | Ally Goerdt, Fluid Minds Consulting
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148
How To Find Your Superpower as a Marketer (and Get Paid For It) | David Newman, Market Eminence
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147
Earning Attention and Brand Yourself as a Marketing Consultant | David Cohen, Superposition
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146
The Responsibility of Agency Success | Jeff Ryznar, Studio 898
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145
Sales and Marketing Alignment Masterclass | A. Lee Judge, Content Monsta
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144
Are marketers using AI totally wrong? | Harley Allaby, Samurai Code
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143
The Role of Designers in a Marketing Team in an AI World | Josh Canale
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142
What Most Marketers get Wrong About The Sales Process | Marcus Schaller
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141
The Numbness of Success & How to Fulfill Your Freelance Destiny | Josh Hall, Web Designer Pro
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132
Andy Crestodina: THIS is How You Run a B2B Content Program in 2026
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131
AI and Automation, n8n, and Agents: What Agency Owners Should Know
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129
These Systems Set You FREE in Your Business (Alex Foulkes, CoLabs)
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128
"I Built My Entire Business Through Content" | Marketing Leader and Strategist Adriana Tica
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127
Meet The SECRET Web Designer Behind the Internet’s Top Creators
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126
Sales Expert Teaches Me How Everything He Knows | Brian Ondrako of Just Get Started
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125
Working 70-Hour Weeks To Build The Biggest PR Agency in the UK
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124
The Conversion "Alchemist": How to Write B2B Website Copy That Works Like Magic
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123
College Golfer to $15k/mo solo agency with Webflow (My Story on The Fueled By Progress Podcast)
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122
Meet The Designer Who Made YouTube His Portfolio (And Landed Jobs, Sponsorships, and Clients)
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121
My Numbers From September 2025 (A Peek Behind The Curtains of My Business)
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120
Breaking ALL The Rules of a Normal Agency, and Finding Success | Brad Griffith, Buckeye Innovation
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119
How To ACTUALLY Reach the Goals You Set For Yourself as an Entrepreneur | Jason Vandevere
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118
"AI is Changing Everything About How SEO Works" | Dale Bertrand of Fire and Spark
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116
The Future of In-Person Marketing Events + Ohio's Can't Miss Conference of 2025
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116
Tas Bober: Being a Sass Quen, Building a Marketing Career You Actually Love, and What's Next
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115
He Runs a $1.5 ARR Business (With 3 People) | Anthony Pierri of Fletch PMM
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114
The TRUTH About Ghostwriters, What They Do, and What You Didn't Know | Maria Marchewka
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113
His Posts Get 1-2 Likes... But They Also Get Him Clients. | Vincent Grippi of Grippi Media
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112
Using Linkedin To Get 5-figure Projects, Keeping your Pipeline Full as a Freelancer, How I'm Approaching Growth in 2025 (Listener Mailbag Q &A)
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111
What Most Service Providers on Linkedin Don't Do Well w/ Allison Ditmer
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110
The AI-Enhanced Web Design Workflow: 4 Steps to Faster Builds, Better UX, and Lower Costs
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109
Getting Hired as a Marketer in 2025 (Felicia Wagner, Portfolio Creative)
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108
Reddit Could Be a Goldmine for Marketers | Anthony Holiday of Sitka Design
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105
How I Built a Webinar Strategy That Drives 5x More Pipeline | Logan Lyles, Demandshift
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104
How to Recognize Opportunity and Not Get Overwhelmed By It
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103
Laurie Leer: Leading a Marketing Team of 500 people across 18 locations
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102
Mari-Liis Vaher: 20+ Years Marketing Around The World: Here's What I've Learned
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101
Asaf Bochman: How to Host Marketing Workshops That Actually Gets You Customers
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99
Tracking the Metrics that MATTER + Founder Talk w/ Stephen Brent May of One Foot Over
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98
Karen McFarlane- Fractional Marketing, Diversity, and What's Coming in Marketing
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97
An Idiotproof Way to Design a Homepage To Sell Your Offer
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96
How to Build a $1M Web Agency by Mastering Relationships
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92
AMA CEO Bennie Johnson: What He Sees for Marketers in 2025
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91
The Website Structure Used by Every $1,000,000 Brand (Copy/Paste This)
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90
March Income Report and Recap: MMG Design Revenue+Expenses Breakdown (A Podcast First)
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89
"I Sell Short-Form Video as Monthly Subscription" | Bobby Jocson, Founder of VAAS
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88
How To Make Websites "Addictive" (Lessons From Apple, Webflow, and Neil Patel)
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87
8 Stances On Career from a Product Marketing Director (Whitney Smith-Pfefferle)
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85
Nonprofit Marketing: Doing MORE with LESS w/ Erin Gregory
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84
[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus
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83
Controversial Takes On Growing A Marketing / Design Agency in 2025 (Monique jenkins)
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82
I Read the Entire 2025 HubSpot State of Marketing Report So You Don't Have To
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81
How Marketing Leaders are Using AI to Better Understand Their Audience | Andrew Hulse of Huckle Insights
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80
The Linkedin Scientist: Small Mistakes That Actually Destroy Your Success
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79
I Spent 1.5 Years Interviewing Marketing Leaders. These Are The Habits Of The Highest Earners.
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78
Unproductive vs. Productive Linkedin Usage: What's Actually Working for Marketers w/ Allison Ditmer
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76
Tiktok Ban: 4-Steps Marketers MUST Follow to Come Out Ahead (Emergency Episode)
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75
5 AI Tools That Will Make Marketers More $$$ in 2025 | Entry 075
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74
Career Expert: Why Marketers NEED To Build a Personal Brand in 2025
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73
The Transparent Reality of A Freelance Marketing Career (Listen to This if You're Getting Started)
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72
The Viral Formula of Spotify Wrapped: Marketing Breakdown (Holiday Special)
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71
"How do I get my FIRST Freelance Marketing Client?" | Expert Office Hours w/ Paula Yoho
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70
Corporate Marketing Grind to Columbus Founder: Tami Chapek
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69
The Marketing Scientist: 9 Studies Guaranteed to Make A Website More Effective
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