April 8, 2025

[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus

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This episode features Lacey Picazo, founder ofZoco Design, a UX design firm in Columbus, Ohio.

Lacey shares her journey from designer to multi-time founder and how human behavior drives product, business, and team success.

You’ll learn:

How to stand out and grow your career in Columbus
Breaking out of your comfort zone as a marketer
Lacey’s biggest career insights and leadership lessons

00:00 - Welcome and introduction

00:11 - About Lacey Picazo and Zoco Design

00:18 - How human behavior shapes product success

00:41 - Leadership, culture, and emotional intelligence

01:01 - Overcoming fear and taking opportunities

04:49 - The power of networking and mentorship

08:36 - Building and scaling Zoco Design

12:01 - Playing the long game in career growth

17:42 - The art of selling and positioning yourself

26:05 - Optimizing your network for success

39:11 - The mindset shift that changed Lacey’s career

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